The Superyacht Gathering
Bringing a passionate, altruistic community closer together.
Background
Establishing a network of trust as well as a safe place to reconnect, learn and be inspired takes a special kind of character. Not least an investment in time, energy and focus. That’s what The Superyacht Gathering has already achieved and it’s this strength through the relationships they’ve built and the community of like-minded friends they’ve nurtured, that is The Superyacht Gathering's genuine competitive advantage.
The challenge
When The Superyacht Gathering reached out to D&Co with a brief to help support the development of an enduring movement to make a real difference to the superyacht community by inspiring others to change and navigate the way ahead we jumped at the chance.
“I had been struggling over the past few years to keep the brand story consistent and to put into words what I was trying to achieve. I reached out to D&Co, having worked with Russell on a previous project.
The team listened to me, asked questions and came back with a near-perfect brand and strategy presentation. I feel as if I am now fully supported in keeping my messaging and brand story on track.”
— Linda Berry, Founder, The Superyacht Gathering
"It's been an exciting journey working with Linda again after so many years. This time to help amplify her good work in the superyacht community."
— Russell Douglas, Founder & Principal Strategist, D&Co
Creating an enduring movement to make a real difference.
Our solution
It's not very often that these types of passion led briefs land on our desk but we were thrilled that Linda reached out to us.
From the get go we were very clear in our objectives for the project and wanted to ensure that we delivered a deeper connection to the superyacht community, the planet and the oceans we share. We then worked on simple, powerful values with Linda; Altruism At Our Core; Being Authentic and Welcoming; Creating Memorable Learning Experiences; Inspiring Positive Change; and Developing Deep Connections.
The ultimate aim of The Superyacht Gathering is to create an enduring movement that makes a real difference to the superyacht community by inspiring others to change and helping to shape the superyacht industry for the good.
And we're already welcoming inspiring speakers to The Superyacht Gathering events. Speakers like Cliona O'Flatery, the resident Marine Biologist at Kokomo Island who shares the work they're doing on the Kokomo Manta Conservation Project to Jonathan Beckett CEO of Burgess discussing their Blue Ocean's Programme, and Angela Pennefather sharing her work with Papua New Guinea communities.
From our powerful brand strategy, values and story we developed a supporting visual identity taking cues from across Oceania cultures, design and art.
The brand story
Be the sea change.
As our planet and oceans change, it’s clear the superyacht community has an important role to play. And that’s why The Superyacht Gathering exists.
We’re a diverse group of good people turning ideas into actions for the greater good. By sharing powerful ideas. Creating memorable experiences. And collaborating for positive results.
From owners and influencers to newbies and industry icons, we all share the same passion – and the same ocean. Let’s be the united voice of our industry.
And be part of the sea change to help see change.We are The Superyacht Gathering.
Deliverables:
Brand strategy. Brand story. Identity development. Brand activations and rollout. Website architecture, design and development.
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