OpenSeas

A Fresh New Brand Identity and Story.

Background

The Deepwater team were exploring the development of a new entity to better represent New Zealand seafood industry, to provide an unbiased species rating, and to assist global businesses in their understanding of the quality of New Zealand fish species.

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The challenge

To develop an engaging name for the programme, an identity system and a supporting website.

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A highly informative website with data updated annually.

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