We.EV
Say hello to We.EV. Powering businesses on the road to a brighter future.
Background
We’ve been supporting WEL Networks with their innovation journey for a while now. From helping to firm up their E3 Innovation Strategy with the Exec to facilitating an innovation design sprint that resulted in multiple product and service opportunities.
The challenge
With clarity on strategy and multiple ideas resulting from our innovation design sprint behind us now was the time to prioritise and accelerate one of those opportunities into a market ready minimum viable product.
“We'd been working with Russ and the D&Co team on our innovation strategy and in helping us to explore energy service innovation opportunities. When we landed on an exciting opportunity in the EV space we continued to leverage D&Co's experience to develop the MVP and validate our thinking with potential customers. This led to We.EV and we're incredibly excited at the potential this exciting new offering has. And the good news, we've already got multiple customers - and that was before we even formally launched We.EV!
We're delighted with the level of engagement, creativity and programme support from D&Co. They've been an incredible partner and we continue our relationship as we explore and develop new energy service innovations.”
— Kerry Green, GM Energy Services, WEL Networks
"It's been an incredible opportunity to work with the WEL Networks Exec on strategy development and to take that through our Innovation Delivery Pathway to the realisation of a go-to-market product in We.EV. We've leveraged all 3 of our core capabilities; Brand, Experience, and Innovation throughout this engagement as well as our latest Transformation offering that ensures ideas become reality through PMO and world-class programme management."
— Russell Douglas, Founder & Principal Strategist, D&Co
Helping businesses get future-ready with their electric vehicle charging infrastructure.
Our solution
D&Co helped WEL Networks develop their E3 Innovation Strategy and ran a subsequent innovation design sprint that resulted in multiple energy solution opportunities to explore.
We focussed on a particularly strong idea that aligned to latent internal capability. This idea was then developed into more detail using our assumed customer journey modelling workshop. The experience was then tested with potential customers and refined ahead of developing the draft MVP and CVP.
From there it was into developing the brand strategy, naming, a powerful brand story, a visually stunning and unique identity system and the brand activations required to support our go-to-market strategy. Alongside this the team have also been busy with programme management to support the new We.EV team in delivering product critical digital management tools.
We're delighted with the new offer and the level of engagement and desirability it's already getting across the market.
Find out more at www.we-ev.co.nz
We.EV Brand Story
As the world’s energy focus shifts to renewables and long-term sustainability – it’s good to know looking ahead is already a big part of what drives us in the first place.
Backed by WEL Networks, a local company with world-class energy expertise and over 100 years of experience, We.EV is helping businesses get future-ready with their Electric Vehicle charging infrastructure.
From early-adopters to EV newbies, We.EV will help you save time, and money, on transitioning your fleet using our hands-on innovation.
Whatever your vision, it's people that drive us to do better. Community owned, our vision is simple; to help businesses shape a better, more renewable future. For your people. Your business. And the communities you live and work in.
We.EV Powering businesses on the road to a brighter future.
Deliverables:
Assumed customer journey mapping, Customer validation research, MVP design, CVP design, Brand strategy, Naming, Visual Identity, Programme Management, Brand activations and support material, Animated ident, Website architecture design and development.
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