What we do
Using our Experience.eQ™ engine, we create, nurture and transform business, brand, customer, and employee experiences to make life better for millions of people, every day.
The world as we know it has changed beyond recognition. And with it, traditional ways of thinking have quickly become fossilised. The new landscape is one of rapid change, new opportunities, and faster, smarter ways to market.
That’s why we like to work with progressive businesses who seek a different kind of support, one specifically built for this new experience age. And that’s where our Experience.eQ™ engine comes in. Whether navigating your brand and customer experience, sharpening up your marketing or innovation with smart tools, or undertaking an entire business transformation, we’re ready when you are.
Our service offerings
Strategy
The strategy around strategy has changed. As AI deployment picks up speed, the need to convert smart thinking into insightful opportunity is more urgent than ever. Powered by our Experience.eQ™ engine, our combination of rigorous research and experienced strategic planning means you’ll arrive at a range of potential new pathways. Refined and stress-tested by our strategic facilitators (all human, we think) you’ll unlock both clarity and consensus, pinpointing exactly where you should play – and how you can win.
Our service offerings
Brand
Can brands still make meaning in a world of 24-hour, always-on, hyper-individuality? We believe they still can. But first, you must move on from old conventions. Thanks to our Experience.eQ™ engine, D&Co creates brands that are relevant to the world we live in right now – using the power of bespoke AI analysis and deep behavioural insights. Combined with a team of passionate and highly experienced individuals, we’ll bring logic, magic and a relentless ‘what if?’ passion to build, revitalise, and reposition your brand.
Our service offerings
CX
Today’s brands have all of 10 seconds to spark a meaningful interaction. Whether aimed at customers, shareholders or employees, your brand is the experience. Making those human/brand interactions truly meaningful, however, is the tricky part. Using our Experience.eQ™ engine and decade’s worth of proven human expertise in design, strategy, and voice, we’ll first align this quantitative data with real behaviours, then reinforce your strategy to create powerfully enduring loyalty.
Our service offerings
Innovate
Every day, we feel the power of innovation through the devices or apps we use. But most product or service innovations simply solve problems in the background of life, making things easier for millions of people while increasing trust in the brand long term. Our approach starts with raw, unflinching, human insights. Then, using proven proprietary methods such as concept development and rapid testing – all powered by our Experience.eQ™ engine – we’ll make sure it works, before you put it to work.
Our service offerings
Transform
AI remains the biggest single opportunity – and threat – to businesses today. The fact is that the world is changing faster than most brands can. And that’s where D&Co comes into its own as the navigator for your teams. Using industry leading business practitioners across programme leadership, portfolio and programme management, we’ll sensitively align your commercial priorities to create the greatest possible impact for fast, positive change – utilising our Experience.eQ™ engine wherever appropriate.
Our service offerings - powered by
Experience.eQ™
Experience eQ™ is D&Co’s turbocharger to turn sharp strategy, deep feeling, and machine-speed intelligence into commercial rocket fuel. It combines forensic IQ, heart-thumping EQ, and smart AI efficiencies so your brand can race past the standard ‘good enough’ responses, and head straight into meaningful and original insights.
Our Clients
What they say about us
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“As part of introducing the new Innovation Refinery at Z, Russ and the team at D&Co designed and facilitated the first design sprint. This included an introduction to primary design thinking methods as we co-created a vision for the Future of Loyalty.
We then partnered with D&Co to go out into the field with customers to validate the desirability of key concepts where they shared evaluative research methods resulting in concepts being green lit to exit the innovation process into commercialisation in the coming months.
D&Co’s fresh thinking, collaborative and flexible nature combined with their creativity and storytelling has resulted in them being engaged across multiple areas of the business.”
Scott Bishop
Chief Innovation Officer
Z Energy -
“D&Co have been a breath of fresh air to work with bringing customer-centric thinking, creativity and pace to everything they touch.
We recently faced a serious business challenge across our global bakery customer base due to the continued increases in global butter prices.
Russ and his team responded to the challenge with urgency, created solutions, and delivered them across Asia and Middle East within 6 weeks of our initial conversation.
Working with Russ across a number of Anchor Food Professionals projects has always been collaborative, transparent and refreshing, and I would recommend D&Co to anyone who is looking for this dynamic, fresh approach to delivering great work.”
SUSAN CASSIDY
GM GLOBAL MARKETING BRAND & COMMUNICATION
ANCHOR FP -
“I’ve worked with Russ since he first established D&Co and when I made the move to SeaLink I reached out to D&Co when I needed a safe pair of hands for our brand strategy, story and design system refresh.
The SeaLink brand had become tired and Russ and his team have injected an energy, passion and creativity that’s got the whole business buzzing. It also helps that he’s a genuinely decent bloke and fun to work with.”
Teresa Smyth
Sales and Marketing Manager
SeaLink -
“D&Co's broad offering not only helped us with strategy positioning and storytelling, and facilitating an innovation design sprint but also extended to service design and a draft MVP for our new We.EV product. On top of that they then ran a rapid CX programme concluding in customer validation of our new We.EV service offering. They then went on to develop the brand strategy, visual identity and go-to-market!
We're delighted with the level of engagement, creativity and programme support from D&Co. They've been an incredible partner and we continue our relationship as we explore and develop new energy service innovations.”
Kerry Green
GM Energy Services
WEL Networks -
“We’re delighted to be working with Russ and the team at D&Co as we build towards our ‘Moments that Matter’ CX strategy and in defining our future state for the Southern Cross customer experience.
D&Co have demonstrated deep CX capability and it’s a fantastic collaboration as we work through their CX framework. Russ has also shared his own insights and knowledge with our wider team and these have been extremely well received.
We really value the partnership with D&Co, and look forward to it making a real difference in the moments that matter to our members.”
Jody Bews-Hair
Head of Customer Experience
Southern Cross Health Society -
“What’s impressed me the most about D&Co is how the team really understood what truly sets us apart from others and how they’ve been able to capture that through the brand strategy and the design of our new brand.
I’m also grateful to Russ for his support in dealing with other agencies and media firms with a no nonsense and honest approach. D&Co have demonstrated an authenticity that we’ve really valued. We continue to work with Russ and his team as we build the brand and associated moments for our patients.”
Dr David Lim
Specialist Dermatologist and Mohs Surgeon
Skintel -
“We’d worked with D&Co before so when it was time to refresh our brand we knew we’d be in good hands and we haven’t been let down.
Russ and the team guided us through the process, inspiring us to push further as we explored what a new Counties Power could become. And from these discussions Counties Energy was born. A progressive, innovative and powerful new brand that has captured our imagination and now paves the way as we focus on creating a smarter energy future that will change lives for the better.
It's an incredibly exciting time and we're delighted with the smarts, creativity and innovative spirit D&Co have brought. Their business model brings together the very best strategic and creative minds in the country, tailored for the specific challenges they face. From the guiding leadership and brand strategy from Russ to the incredible mind of Scotty on the brand voice, Craig with his emotive video storytelling and Paul bringing the brand to life - we've been blown away.”
Moonis Vegdani
Group GM Technology & Digital
Counties Energy -
“We wanted to bring to life a CX vision and strategy for new world, one which the whole business could get behind. We wanted to use genuine customer insight and set a north star to identify and focus on the critical ‘moments that matter’ for our customers.
We established a partnership with D&Co and worked collaboratively with their team to develop our CX strategy. The work established our cx priorities and provided absolute clarity on the key pain points and areas of opportunity to help differentiate new world in the market. We have delivered new products, services and experience enhancements and baked the insights into key processes across the business. Importantly, the strategy has helped align aligned diverse stakeholders through a common language, CX framework and decision making process.
Working with Russ and his team has been a rewarding journey and we continue to work with the team to tackle brand and CX opportunities in innovative ways.”
David Brem
Head of Customer Experience & Personalisation
Foodstuffs NZ -
“It's been an incredible journey working with Russ and his team on our brand strategy, our internal launch and the powerful new visual identity.
Russ really got us and spent days interviewing our team. What surprised me is that ‘We’re In This For Good’ really captured how our people feel. Our people genuinely care about each other and about looking after our customers. It’s who we are, and Russ, somehow, managed to capture that and it really resonated with the team.
D&Co brought our business to life in a way I didn't think possible and we are looking forward to continuing our exciting journey with them.”
Antony Moess
Managing Director
Bakels Edible Oils (NZ) Ltd