New Life Biologics
Creating a fresh new brand for an ambitious start-up.
Background
New Life Biologics, an innovative pharmaceutical start-up, has been developing a range of breakthrough products to challenge the industry status quo. As they approached their business and product launch, they reached out to D&Co to help them stand out distinctly from the competition.
The challenge
As a new business with an innovative range of products, New Life Biologics approached D&Co to analyse the market opportunity and develop a fresh, exciting, and differentiated brand strategy, positioning, and visual identity. They were also looking for a partner to assist with go-to-market, marketing, and social media strategies and execution.
“D&Co has not only delivered exceptional work from senior brand and marketing talent, but they've also showcased their incredible creativity.
They immersed themselves in our business and our new products to understand our unique place in the world as they developed a robust brand strategy ahead of creating our incredible new visual identity.
Their team is nimble, agile, and highly collaborative, making them a perfect partner as we scale NLB.”
— Simon Egan, President, New Life Biologics
“We've been working closely with the NLB team here in New Zealand and their team in the U.S creating a brand unlike any other in their industry. A fresh, dynamic and ambitious brand for a start-up hungry to accelerate their business and their breakthrough product suite.
With the soft launch in San Diego just behind us we're now shifting gear and working on the go-to-market, marketing and social strategy as well as product packaging. Exciting times.”
— Russell Douglas, Founder & Principal Strategist, D&Co
Creating a breakthrough brand for a game-changing start-up.
Our solution
With an exciting new product suite ready to go to market, New Life Biologics required a fresh new brand to position themselves as an exciting new business ready to shake up the industry.
The team delved into the details, conducting a comprehensive industry-wide competitor review, exploring comparators, and teasing out a new and differentiated territory to own. We set a long-term ambition to revolutionise the life sciences industry, leading the charge in shaping a smarter, more sustainable future. This led to an essence where nature, science, and technology unite for a better world.
From there, it was time to explore the right brand architecture, landing on a 'branded house' to build equity into both the master brand and the product at the same time. The team then crafted a bespoke word mark, monogram, and an extensive visual identity for both the master brand and the new product suite, as well as product naming. With a soft launch looming at an Expo in San Diego, multiple brand activations were required, with the team accelerating the development of the website, brochures, sample packs, expo stand elements, and a range of other elements.
We're delighted with this initial wave of brand work and are now in the thick of developing the go-to-market strategy, alongside the marketing and social strategy.
Pioneering progress, powering possibilities.
As the world pivots to tackle new challenges for a smarter, more sustainable future, New Life Biologics is proud to be at the frontier of this change. Using proprietary technology we turn biological products from concept to cutting-edge breakthroughs – working with the raw power of nature to leverage benefits for the people and the planet we share.
We produce and sell premium-grade plasma fractions and animal extract products tailored for applications for life science research, diagnostics, and biopharmaceuticals.
Deliverables:
Brand Strategy, Brand Story, Visual Identity, Go-to-market, Marketing Strategy, Social Media Strategy, Brand Execution
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