Paina Lodge
Designing a very special luxury escape in the heart of the beautiful Coromandel.
Background
Russ has worked with luxury brands around the world from the Raddison Blue Edwardian Berkshire hotel to The Mayfair hotel in London but we’ve always wanted to create a luxury brand from the ground up and when the opportunity came up we jumped on it!
The challenge
With a new beach side property tucked away in The Pines at Matarangi and a limited number of luxury accommodation options the challenge was set to develop a new luxury dwelling concept.
“We’re blown away with the incredible work the D&Co team have put into our very special property in our own little slice of paradise in the Coromandel.”
— Owner, Paina Lodge
“The attention to detail and the little touches throughout the lodge are incredible. From the towels and robes to even things like coat hangers and a summer guest magazine - it’s been an amazing journey and we’re thrilled to have the lodge set up for our friends and family to enjoy.”
— Owner, Paina Lodge
Designing the Paina Lodge brand and an incredible guest experience.
Our solution
The exploration of a new luxury accommodation concept came with some key objectives. Namely to develop the naming, brand story, visual identity and guest experience to align to the nature of the property and the exclusive enclave in which it’s located - The Pines at Matarangi.
With the interior design work complete the team were able to lean on this design direction and take cues from architectural structure of the property as they developed the word mark and the visual language.
With a powerful visual identity in place a series of guest experience moments were developed. From the Paina summer edition magazine which celebrates local artists, restaurants and artisans to the thoughtful welcome pack and gifts laid out for guests upon arrival. From the cheeseboard, napkins and coasters to the specially commissioned Paina Lodge artwork - every aspect of the experience has been carefully considered and designed.
And to support the experience we developed a powerfully emotive brand story. The story was then brought to life through a brand film shot on location at Matarangi alongside a photography shoot.
With the experience complete it’s a pleasure to see Paina Lodge being enjoyed by the owners friends and family.
Thinking outside the tracks
Paina Lodge is a luxury escape in the heart of the beautiful Coromandel. Nestled beside Matarangi Beach, the lodge is typically only available for a few weeks per year.
Set in a beachside pine forest for added privacy, you’re just a couple of minutes walk away from 4km of golden sands and surf, and lots of activities from golf and cycling, to nature trails, surfing and kite surfing.
Or, if a simple escape to solitude is what you need, you’ve found your destination. Either way, you’ll love the little luxuries and delightful surprises we provide. Discover what makes Paina Lodge so special – and unforgettable.
Visit the Paina Lodge website
Deliverables:
Naming. Brand strategy. Brand story. Identity development. Brand film. Photography. Interior design. Brand activations and rollout. Website architecture, design and development.
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