Modelling Matters
Using brand to reimagine Modelling Matters for growth.
Background
When Modelling Matters decided to diversify and expand their traditional oil & gas geo-modelling business to include water and mining resource modelling services, they knew they needed a new brand strategy, brand story and visual identity to support this exciting new venture. That’s when they reached out to D&Co.
The challenge
Modelling Matters had traditionally serviced the oil and gas sector and had an identity aligned to these sectors. The business needed a fresh and differentiated strategy and visual identity system as it diversified into water and mining sectors with new associates joining the business and an exciting future ahead.
“Russ and the D&Co team were incredible to work with, giving us access to foundational business strategy tools and guiding us through their proprietary brand strategy model and wowing us with an incredible visual identity.
We’re super excited about the future and couldn’t be happier with the work D&Co have achieved for us.”
— Elliott Douglas, Director / Principal Geological Modeller, Modelling Matters Australia
“We’re delighted to have been given the opportunity to guide Modelling Matters through business strategy support, an exciting new brand strategy, brand story and a fresh visual identity. The new brand and identity is helping Modelling Matters to turn up differently and stand out from the competition.”
— Russell Douglas, Founder & Principal Strategist, D&Co
An exciting new brand for an exciting new chapter for Modelling Matters.
Our solution
Working alongside the leadership team at Modelling Matters we provided foundational business strategy tools and guided the team through our proprietary brand strategy model. This led to defining the competitive strengths, a fresh new purpose and ambition, key values, and a brand essence that gives everyone at Modelling Matters a clear sense of where they’re going, why they’re doing it and what they stand for.
From this exciting brand strategy, a powerful and emotive brand story was realised which crystallises what they're is all about and signals a fresh and progressive Modelling Matters as they model better futures today by transforming data into smarter decisions.
To support this new vision for the business, we developed a visually stunning and unique identity system to clearly differentiates Modelling Matters in the marketplace.
We helped position the new business for growth
The Modelling Matters team are a nimble collective of some of the smartest, most switched-on geologists in Australia, offering decades of combined on-the-ground knowledge and expertise.
They inspire decision makers to take informed action by providing insights driven smarts. Ultimately unlocking their clients potential through deep insights and expert know-how using a unique methodology and operating model.
The refreshed Modelling Matters is a new breed of geo-modelling consultancy; leaner, smarter, and more proactive. They bring together a network of extraordinary specialists across multiple industries large and small - to unlock their clients future potential, today.
Deliverables:
Business strategy support. Brand strategy. Brand story. Identity development. Brand activations and rollout. Website architecture, design and development.
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