Syncosa
Helping Syncosa develop a fresh new brand and MVP.
Background
With an idea and an initial round of positive customer testing Syncosa needed help to establish a brand and identity that would convey the unique and innovative nature of the product.
The challenge
To rapidly develop a go-to-market brand and MVP for the Syncosa product.
Developing a vibrant new brand identity for an exciting new product.
“When we first had an idea for a new start-up we knew that we’d need a powerful customer value proposition, brand and ux for the product.
Russ from D&Co came recommended as a strategic and creative thinker with a passion for digital and we’re glad we the decision to get Russ onboard.Russ and his team worked through the cvp with us and challenged our thinking pushing the product and the brand. They developed the visual identity, app wireframes and an interactive prototype that we could use for customer testing and validation.
Russ subsequently took a sweat equity position in Syncosa as we continued with enhancements and investor presentations. Syncosa is now in beta and gaining interest from multiple partners.”
— Pete Roberts, Founder at Syncosa
Developing a Vibrant Brand for a Progressive Start-up
Our solution
Syncosa is a smart, easy to use digital tool that helps to capture, organise and securely store my important information. A proactive helping hand that saves me time and money and delivers useful reminders.
Syncosa partnered with D&Co to create a dynamic, meaningful brand for the new start-up with naming, brand positioning, visual identity and brand voice. The new brand was then used in the design of the Syncosa product - namely the Syncosa app.
D&Co developed the rapid interactive prototype and conducted user testing to assist with feature refinement and optimisation. After several test and learn rounds the final MVP product was taken into development and is now in beta form.
Deliverables:
CVP Development. Brand Strategy & Identity. App Design.
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