Counties Energy
Designing the Future of Mobility with OpenLoop.
Background
The brainchild of Counties Energy, OpenLoop and is a powerful new app that allows electric vehicle owners to view, book, charge and pay at multiple charging stations across New Zealand.
The challenge
D&Co were asked to rapidly develop the OpenLoop customer value proposition (CVP), brand strategy, identity, and launch website – while supporting the in-house app development team to create a uniquely powerful user experience.
“D&Co have been a great partner to work with. Their business model is a breath of fresh air which has delivered exceptional work from senior brand and innovation talent but at a fraction of the cost of the typical agencies I’ve dealt with in the past.
They’re nimble, agile, fluid and highly collaborative and we’ll be continuing our relationship with the D&Co team across multiple innovation led projects to come.”
— Moonis Vegdani, Group GM Technology & Digital, Counties Energy
Powering-up the potential of mobility.
Our solution
Our first task? Work with the team at Counties Energy to develop a strong customer value proposition (CVP) for the OpenLoop service through insights and customer feedback. Next, we created a supercharged brand strategy and a lively brand identity to bring it all to life.
The OpenLoop app is innovative, powerful and beautifully simple. So we wanted to make sure that the customer experience reflected the clever features and seamless simplicity that the app offered. The ultimate aim? To make it the only charging app an EV owner would ever need.
The result? A clever, fuss-free way to locate EV charging stations nationwide – with live views, real-time reservations, and low-cost rates – all from your smartphone.
Counties Energy chief executive Judy Nicholl said the project demonstrated how electricity distribution companies could pave the way for the electricity industry – and ultimately unlock greater benefits for consumers.
Working with clients to bring some added energy to any project? That’s the D&Co promise.
Deliverables:
Desktop research. CVP workshop facilitation. CVP development. Brand strategy. Identity development. Brand activations.
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