Yum*Live!
Driving deeper customer engagement in a world of restricted travel.
Background
In these times of restricted travel and an inability for professionals to attend trade shows around the world how do you remain connected, drive engagement and continue to develop rewarding business relationships with clients dotted around the world?
The challenge
We were approached by the QSR team at Anchor Food Professionals (AFP) to consider ways in which to drive deep customer engagement with their customers around the world - virtually.
“We had been considering ways in which to improve engagement with our global customer base during restrictions on travel due to COVID-19. Russ and his team worked with us to develop fresh thinking and new ideas and Yum*Live! was born. An idea that drives deeper customer connection, collaboration and value.
I'd worked with Russ before on storytelling and wanted to leverage this kind of thinking again to bring our story and content to life in a unique way. Yum*Live! has been incredibly well received by our global customers and we’ll continue to work with D&Co on the content strategy and rollout.”
— Hailey Ryan, Global Account Manager – Global QSR
“It’s been an exciting journey to develop an engagement platform with the QSR team at Anchor FP. It’s not every day you get the opportunity to explore fresh ways of engaging a customer base in every continent around the globe. With Yum*Live! we’ve been able to craft a highly tailored experience that has used deep customer insight to drive a valuable proposition and content to deliver what the QSR teams’ customers really want and value.”
— Russell Douglas, Founder & Principal Strategist, D&Co
Introducing Yum*Live!
Our solution
Following a significant Voice of Customer piece of research we worked closely with the AFP team responsible for the Yum! account, who look after Pizzahut, amongst others. We unearthed key insights from the research and explored strategies that would deliver real and tangible value.
Having recently designed a trends report on the Future of Trade Shows, via our research partners in NYC, we leveraged this work to help us ideate fresh ways to deliver a highly engaging and enduring experience for AFP’s Yum! customers around the world.
Yum*Live! was born. An idea that drives deeper customer connection, collaboration and value. Customers have access to fresh thinking and the latest trends through to menu ideation via the teams passionate and dedicated chef. There’s also a wealth of business support and tools, sustainability advice and access to a team of experts across the QSR team.
Yum*Live! is helping to support Yum! customers around the world to help improve their business and deliver for their customers.
Deliverables:
Community and activation strategy and story. Visual identity development. Ident animation. Content strategy and copywriting. Activations. Website architecture and design.
Related Work
-
SeaLink
A timely refresh for the SeaLink brand
-
Paina Lodge
Designing a very special luxury escape in the heart of the Coromandel
-
Bakels Edible Oils
Bakels Edible Oils. We’re in this for good.