Fonterra
Uniting a new Fonterra.
Background
When Fonterra faced a challenge on how to bring their new guiding philosophy to life (Good Together – Fonterra’s new purpose, values and strategy) they reached out to D&Co.
The challenge
To design a global employee engagement programme for Fonterra including the development of an engaging narrative, programme design and creative expression for Good Together.
“From the get go D&Co really understood what we were looking to achieve and in no time were challenging us and driving Good Together to a place we hadn’t considered. Their pace, creative thinking and smart planning and engaging activations had us all smiling and that’s when we knew Good Together was going to be a hugely successful internal engagement programme.”
— Teresa Smyth, GM Fonterra Corporate Brands at Fonterra
Launching Good Together.
Our solution
Fonterra appointed D&Co to help support the launch and subsequent roll out of the Good Together employee engagement programme. Fonterra wanted to explore a fresh approach to brand voice and the design aesthetic which was an exciting new direction and an opportunity to explore new thinking and creativity.
Our team stayed true to the foundational aspects of the Fonterra brand but pushed into fresh new territories that we felt would signal a more approachable, relevant and engaging position and one that would resonate well with Fonterra employees and its farming community.
We helped Fonterra with the overarching brand voice and narrative, programme strategy and identity. We supported the Good Together launch with a range of outputs including speech writing, presentations and posters, employee engagement material, and a series of exciting design activations across the globe.
Deliverables:
Brand voice and narrative. Brand strategy & programme identity. Launch support. Employee engagement activations.
Related Work
-
Fonterra
Farming better futures
-
Anchor food professionals
Driving deeper customer engagement in a world of restricted travel
-
Fonterra
The Fonterra Good Together Tanker Experience