Anmum
Launching a new baby formula in New Zealand.
Background
With the Anmum brand well established across Singapore and Malaysia it was time for Fonterra to launch the progressive formula into the New Zealand market.
The challenge
To launch the Anmum brand in the New Zealand market using digital as a key cornerstone of the launch.
Related Work
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Fonterra
Uniting a new Fonterra
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Counties Energy
Say hello to Counties Energy - Energy reimagined
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New Life Biologics
Creating a fresh new brand for an ambitious start-up