Firemark Collective
Bringing the Firemark Collective’s Strategy to Life.
Background
The Firemark Collective is an innovation and venturing hub that plays a crucial role in shaping IAG's future. Transforming breakthrough ideas into tangible insurance and adjacent products, services, and experiences, the Collective keeps IAG relevant in the fast changing environment that surrounds them.
D&Co had previously worked on a range of exciting CX and innovation projects with Scott Bishop when he was the Chief Innovation Officer at Z Energy, so when he reached out to us we jumped at the chance of working with him again.
The challenge
Scott sought our assistance in crafting a compelling narrative to educate the Board and Senior Leadership Team on the Collective's strategy and to demonstrate how the team is delivering against it through a series of showcases.
“I needed to ensure we were effectively communicating the Firemark Collective's story and highlighting our impact to the Board to land our 3 year strategy, so I turned to D&Co, who had proven themselves as a quality partner with progressive ideas when I had previously worked with them.
I was really happy with the end-result. Russ and his team are an enthusiastic and creative bunch, presenting fresh ideas to take concepts to the next level. For instance, their suggestion to transform the pre-read into a Tabloid newsprint and the VR capture were prime examples of their fresh thinking and originality.”
— Scott K Bishop, Executive General Manager, Innovation & Venturing, IAG Firemark Collective
Designing a compelling storytelling experience that delivered results.
Our solution
It’s been a blast working again with Scott and the Firemark Collective team to help bring to life a highly visual and compelling storytelling experience to support the next phase of Firemark’s journey.
The 5-zone experience laid out Firemark’s strategy, how the various teams within the collective interact with one another and had multi-media showcases demonstrating how the team are driving breakthrough outcomes and value for IAG and its customers.
Additionally, we produced a Board pre-read in the form of a newsprint tabloid, a novel approach that had never been done before. Moreover, we captured the pop-up experience in VR format, including interactive elements and integrated videos, which preserved the experience beyond the initial presentation.
We are incredibly proud of the end result and look forward to continuing our collaboration with the Firemark Collective.
Deliverables:
Content synthesis, Copywriting, Pop-up experience design, Pop-up build, Supporting tabloid newsprint, Video editing, VR experience capture.
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