Skintel
A fresh new brand for a fresh new skin cancer clinic.
Background
Skintel is a new skin cancer clinic on the North Shore in Auckland offering specialist Mohs surgery and skin cancer treatments.
The challenge
When an ambitious dermatologist reached out for help to set up his new specialist skin cancer clinic we jumped at the chance. David wanted to stand out from the crowd and turn up in a way that was a breath of fresh air from other clinics.
“What’s impressed me the most about D&Co is how the team really understood what truly sets us apart from others and how they’ve been able to capture that through the brand strategy and the design of our new brand.
I’m also grateful to Russ for his support in dealing with other agencies and media firms with a no nonsense and honest approach. D&Co have demonstrated an authenticity that we’ve really valued. We continue to work with Russ and his team as we build the brand and associated moments for our patients.”
— Dr David Lim, Specialist Dermatologist and Mohs Surgeon, Skintel
“It’s been a real honour to have had David and his new start-up business, Skintel, put their faith and trust in D&Co. It’s a responsibility not lost on me when a founder makes this step to appoint us and we do everything we can to ensure they are set up in the best possible way for success.
I’m delighted that Skintel is already thriving and we’re in discussions about a new and exciting venture.”
— Russell Douglas, Founder & Principal Strategist, D&Co
A fresh new brand for a fresh new start up skin cancer clinic
Our solution
With a real passion for preventative care and early detection we could see a unique way to position a new kind of skin cancer clinic.
Skintel is a clinic with a team that demonstrably goes above and beyond and one that put the patient’s well-being above profits. We’ve seen examples of this in action and wanted to create a brand that aligned itself to this unique point of differentiation and their unique set of values.
As we journeyed through the brand strategy and visual identity it was clear that Skintel was going to be different. And the new brand hasn’t disappointed. From a unique wordmark, brand activations and a clinic interior design we’re delighted with the result.
The new brand story says it all...
Skin smart with a human touch.
While skin cancer can be serious, it doesn’t mean you have to be scared of it. Here at Skintel we put the emphasis firmly on prevention and education, not just world-leading treatment.
Early detection is key. Using the best identification methods, we combine proven medical science with genuine human care. In fact, it’s this unique combination that helps our clients to start taking practical steps to prevent skin cancer, get it detected early, and receive the best treatment possible.
So, whether you’re popping in for a routine check-up, or preparing for a specialist procedure, it’s good to know our experienced consultant dermatologists are supported by the latest insights from our own dedicated research centre.
It doesn’t end there though; we’ll remind you of your appointments, steer you through the process, and provide simple, clear guidance before, during, and after treatment.
Skintel, Where skin smart starts.
We continue to support David and his team with new brand experiences and there’s even talk of a new venture. Exciting times!
Deliverables:
Brand strategy. Brand story. Identity development. Brand activations and rollout.
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