Les Mills New Zealand partners with D&Co to elevate the customer experience and drive innovation.

We are delighted to announce that Les Mills NZ is partnering with D&Co to enhance their Customer Experience (CX) through our Moments that Matter strategy and to lead an Innovation Design Sprint focussed on key CX insights.

Why This Partnership Matters

At its core, CX is about more than just transactions - it's about creating meaningful interactions that leave lasting impressions. For Les Mills NZ, a leader in fitness, understanding and improving these key moments is crucial to fostering strong, long-term relationships with their members. D&Co’s 'Moments that Matter’ approach to CX strategy is designed to identify and amplify these pivotal interactions, ensuring each member’s journey is as inspiring and frictionless as possible.

Innovation at the Heart of Transformation

Innovation is the driving force behind progress. Our innovation design sprints, using our proprietary Experience Innovation System, are structured to rapidly prototype and test new ideas, enabling swift and effective solutions that can be implemented with agility. By focusing on member-centric innovation, we aim to help Les Mills NZ stay at the forefront of the fitness industry, continually adapting to meet the evolving needs of their community.

We’ve been fortunate enough to help multiple businesses with their customer experience strategies and design sprints, from New World to Southern Cross Health Insurance, Mitre 10 to Z Energy, WEL Networks to ASB and beyond.

For Z Energy we used our Experience Innovation System to help give birth to world first ideas like Fastlane (now Pay by Plate) and ShareTank and for WEL Networks we’re proud to have been responsible for driving initiatives like We.EV as we help the team to tackle the ‘wicked’ problem of electrification.

We’re excited to see the transformative outcomes of this partnership with Les Mills NZ and look forward to sharing our progress.